- Cynthia Blasberg
RCGD Global x Tencel by Lenzing: … and the Oscar goes to Eco Couture
There is hardly a red carpet event that attracts more attention than the Oscar Awards. So, it's even cooler to see gowns that are made from sustainable materials. RCGD Global (also known as Red Carpet Green Dress) is the name of the organisation that has been campaigning for the presentation of eco couture on the red carpet for ten years. And with success, Chloe East, who stars in Steven Spielberg's 'The Fablemans', appeared in an evening gown by Monique Lhuillier. The designer created a Red Carpet-worthy sculptural ball gown from a vintage corsage combined with a new skirt in Tencel.
Suzy Amis Cameron, founder of RCGD Global, launched the first campaign under Red Carpet Green Dress in 2009 and has managed to use the Oscars to highlight sustainable fashion. It is now the fourth time in a row that Lenzing brand Tencel has joined forces with RCGD Global for the Academy Awards. A few days before the Oscars, the cooperation partners invited to a pre-event in Los Angeles.
“This year, we celebrate our fourth endeavour to green up the Oscars red carpet alongside RCGD Global. As one of the most-watched moments globally, red carpet fashion at the Oscars is often regarded as a benchmark that has the tendency to propel global fashion trends. We hope that by giving sustainable materials a greater representation at the Oscars, we can draw attention to the need to lower the environmental impact of the fashion industry. As the Tencel brand pursues its goal of achieving net-zero emissions by 2050, we will continue to collaborate with like-minded designers and brands, to encourage and inspire positive change in fashion. We hope that through our collective efforts, we can contribute to the establishment of a carbon neutral fashion industry in the coming decade,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.
Avatar star Bailey Bass also shone in eco couture. She wore a custom-made dress by Zac Posen. The designer created a cream coloured Tencel Luxe dress from just four pieces of fabric. Bailey Bass completed the look with drop-shaped diamond earrings from 'The Diamond Lab', a company that works exclusively with lab-grown diamonds. "It’s been an honour to dress Bailey Bass for her first Oscars in Collaboration with RCGD Global and Tencel, which aims to shine a light and celebrate eco-couture on the red carpet. This very special gown was created using Tencel Luxe filament yarns that are derived from sustainably sourced wood, offering a beautiful draped botanic alternative to silk. It’s been very fulfilling to create a unique piece of art with true purpose.” says Zac Posen.